Growth Driven Website Design

The Old Way Of Buying A Website Is Dead

No, seriously the world is changing fast.  Savvy business owners are realizing that far too often they find their website outdated and requiring an update in the never ending arms race for online marketing domination.  Gone are the days where you negotiate a one time solution trying to figure out all the different details and pictures you can pack into your website before the final launch.  Gone are the post launch problems where you realize the market has shifted and that content needs to be re-positioned.

The future of website design and development is being driven by an active approach.  Incremental upgrades over an extended period lead to a fully optimized site that is never out of date and always cutting edge.

Here Is How It Works

Dig Deep Into Your Website With Cutting Edge Analytics

We first start the process by digging into your current website.  This deep dive is where we dissect your current website and figure out how search engines and users are interacting with it.  We are assessing the technology it is built on, can it scale?  What conversion rates is the website producing along with all the other important metrics.

Let’s Learn What Is Working And What Isn’t

No, seriously, why do you want a new website for your company?  That is the first question we are going to ask you so let’s ask it right now?  What are you hoping your new website will do for your business?  Typically the answer to that question is a simple one.  Get more or better customers!  And now that will start the real questions and journey as to why get a new business website.

Upgrade The Technology It Runs On To A WordPress Website

The first step is to upgrade the website to WordPress which is the premier system out there currently running on over 60% of all websites.  The goal of this stage is to make your new site as good as your current website.  A fast migration into the new technology gets things going.  WordPress opens the door of possibilities and integration because of its mass appeal and wide spread adoption.  There are huge communities of developers and nearly every marketing software works directly with it.  This saves lots of time implementing new ideas down the road.

Time To Supercharge The Hosting And Site Speed

Performance and trust are becoming huge factors of success in the ranking war of the search engines.  Can you provide customers with exactly what they want fast.  So having a fast host that can handle the processing needed to run a complex site is the first step.  Making sure you load that much faster than your competitor is crucial.  But beyond all of that, making sure you don’t share the same server as dubious other spamming email accounts, nefarious minded websites that Google has black listed is even more important.  We make sure to run I performance hosting for all of these reasons.  This isn’t the same as those cheap or free offers, remember you always give up something in return.

Upgrade The Website With Conversion Optimization In Mind

Now that the website is scalable and built on the best technology we can go to work upgrading the performance of it.  Now every website has web pages.  Those webpages will generally represent a topic, a product, or a service.  So if you are a Manufacturer that runs a CNC machining division, then you likely have a page dedicated to “CNC Machining Services” targeting those clients.  This is where we dig in to that pages performance and ask simple question, are people finding what we wanted them to find us for, and then do they take the next step (converting).

Breaking Down A Page

Our goal is to break down that page and answer the questions a potential searcher is looking for.  We will develop high quality content that drives them closer to the answer, and ultimately make it crystal clear what the next steps are (call now, fill out this form, or download this paper).  Every business has a unique customer audience that is coming in looking, so figuring out how to speak to your audience is crucial.

Reporting Updates

As we make changes and continue to drive the optimization of your website the most important thing we do is continually work together and communicate our data and results.  Any business holds it’s employees accountable and wants to know they have their companies best interests protected.  Getting to know your company and your business is a crucial aspect of making these complex campaigns work together.  We need to all be running in the same direction together.

Continue Optimizing

Rome wasn’t built in a day, and neither are amazing websites.  So as your business continues to achieve new things, we will be there with you to update and tell that message. We operate similar to how you would expect an employee hired to be in charge of your website would.  One flat retainer fee monthly to handle all of the complexities and variations your website requires.