Conversion Optimization

Instantly Get More Customers

There is no faster way to get new customers than to get the ones that already finding you to call instead of leaving.  Just like a fishing net with a large hole, your website may be making it too difficult to do business with you.  We take our time to understand how users interact with your website and what they are looking for.  We are all spoiled with incredibly useful content and websites that can answer almost any problem we have.  So making sure your website make answering a potential customers questions is key to winning in the digital age.  We first get to understand your customers intentions and make sure to match it with their user experience.

Here Is How It Works

First Let’s Define Your Conversions

A conversion is the specific action you want your web visitor to take on your website or landing page, such as:

  • Buy
  • Download
  • Opt-in
  • Register
  • Refer a friend
  • Make a phone call
  • Click to chat
  • And more

It All Starts Somewhere

Customers need to find your website and that can happen from multiple different ways.  Maybe SEO helped them find you, or you run Paid Search Advertising.  There are many different ways they found you but, they did.  So the first step is observing how and why they found you and making sure it matches exactly what they were looking for.  This first step is the most overlooked.  Whether it is SEO or PPC driving a site visit.  If your page isn’t presenting them with what they were looking for, you will quickly find them leaving for the next site.  SEO is a trickier customer to track on how they found you but rich data does exist.  So regardless of how that customer is finding you, first we make sure they land on exactly what they wanted.

It All Starts Somewhere

Customers need to find your website and that can happen from multiple different ways.  Maybe SEO helped them find you, or you run Paid Search Advertising.  There are many different ways they found you but, they did.  So the first step is observing how and why they found you and making sure it matches exactly what they were looking for.  This first step is the most overlooked.  Whether it is SEO or PPC driving a site visit.  If your page isn’t presenting them with what they were looking for, you will quickly find them leaving for the next site.  SEO is a trickier customer to track on how they found you but rich data does exist.  So regardless of how that customer is finding you, first we make sure they land on exactly what they wanted.

How Do They Interact With The Webpage

By utilizing the latest technology we can watch how the user interacts with the webpage.  Are they scanning for something, looking for pictures, did they find it.  We can find lots of answers from how they are interacting with the page.  By using data, we help create a natural flow to the logical answer and solution.

Strong And Clear Call To Actions With A/B Testing

We are all geniuses until we test it.  So we try to keep an open mind.  Our job isn’t to tell customers what they should like the most, it’s our job to listen to what the customers opinion is.  By split testing different call to actions and site changes, we are able to continually optimize a page and thus conversions.

Statistics Don’t Lie

 

We break down the users stats on your site and are looking at all the key data points.  Do they bounce away, or do they stick around.  Each of these interactions leave behind a trail just like evidence.  Our job is to make those statistics incrementally move towards our objectives.  When we decrease the pages bounce rate we aren’t just making a statistical change, we are making a customer using your website have a better experience doing so.

Search Engines Care

Most people think that making your website convert better only helps those already on your website convert into new customers better.  That is definitely true, however it is also the goal of Google, Bing, Yahoo and other search engines.  To connect searchers to exactly what they are looking for so they find their solution.  So when you give customers the best experience search engines like Google measure those interactions through the different tools like Chrome browser and Google Analytics for instance.  These stats factor in to your overall ranking and how high your website will get in the overall search results.  So bottom line, is conversion optimization matters and is crucial.